Larios 12 Premium Gin, 70 cl

Product Information

Net sales of Diageo’s gin brands rose 22% in the year to June 30 across all regions (except north America). In particular, Diageo’s r eady to drink category grew 17%, driven by the Gordon’s premix range, with Gordon’s reporting “double digit” growth driven in part by its flavoured “innovation variants”, namely Gordon’s Pink. The pink-hued variant was launched in 2017 and is flavoured with raspberry, strawberry and redcurrant. This year, it launched a ready-to drink slimline version of its Gordon’s Pink G&T in a can. Also owned by Pernod Ricard, Beefeater shifted 3.2m cases in 2019, making it Pernod’s biggest gin brand and one of it’s best-selling brands. In 2019, Beefeater reported a 12% increase in organic sales growth, joining the company’s other top growth brands which includes Royal Salute (17%), The Glenlivet (15%) and Malibu (13%). Overall, Beefeater was credited with “very strong growth” across all regions, “in particular in UK, Latin America and Africa Middle-East” over the course of 2019, while “triple digit” sales growth of the brand was reported in Brazil. Im Abgang ist der Larios 12 schließlich mild und hat einen Nachhall von würzigem Koriander und erdigen Tönen der Angelikawurzel. Perfekt serviert Der Gin wird ausschließlich aus natürlichen Zutaten in einer 5-fachen Destillation hergestellt. Die Rezeptur des Larios Gins beinhaltet 12 ausgewählte Zutaten. Neben Wacholder gehören noch

Tanqueray, Diageo’s second-biggest gin brand, saw its organic net sales grow by 19% in 2019, while volume cases increased by 12.5% to 4.5m. This was the third biggest organic increase of all of Diageo’s international brands (behind Don Julio Tequila and Shui Jing Fang Baijiu), making Tanqueray one of its most powerful brands and reaffirming the continued pull of gin worldwide. The name was changed to Larios & Cía, and the Andalusian distillers launched what would come to be known as Larios Dry Gin in 1932. While it was the third marquis of Larios, José Aurelio Larios, who led this innovation, it was not until the glory days of the 1980s that Larios Dry Gin attained its current renown. Neben den klassischen Aromen vom Wacholder erscheinen über dem Glas würzige Nuancen der Muskatnuss und vom Koriander. Dazu gesellen sich frische Zitrusnoten, wobei ein fruchtiger Ton der Mandarine hervorsticht. Not surprisingly coming from a Club-Med country, these originate from lemon and bitter oranges, with the juniper seemingly relegated to somewhere in the chorus line. The London Dry links are also there somewhere in the form of a little coriander and cinnamon; though I didn’t feel that the spices lingered for the sort of long finish that distinguishes the best of the breed.

Flavor Profile

Its range includes Larios Dry Gin – a 37.5% abv London Dry Gin made with Mediterranean orange and lemon botanicals, and Larios 12 – a 40% abv gin featuring twelve botanicals in a blend of five distillations, enhanced with orange blossom. Jumping on the pink gin trend, in 2016 the brand launched Larios Rosé, a gin infused with strawberries.

Die auffallend, tiefblaue Flasche unterstreicht den mediterranen Charakter. Das an die Flasche angepasste, blau glänzende Etikett ist mit einem Pflanzenmuster versehen. Das zentrale Element ist der Markenname Larios 12 in silberner Schrift. Darunter befindet sich noch der Zusatz Premium Gin Mediterran. Am Fuße des Etiketts ist noch der Alkoholgehalt von 40% vol. und die Füllmenge von 70cl angegeben. The biggest-selling gin brand in Spain, Larios is owned by drinks behemoth Beam Suntory, and has stormed a path in recent years. Since 2016 it has doubled its volume sales from 1.2m to the 2.48m that it shifts globally today. Recently, I was taken to task by an anonymous commenter. The gist was as followed: you’ve called several gins the “best selling gin in the world.” Yes, many are. Gordon’s is one of the best selling gins in the English-speaking world, and the best-selling gin in the world in terms of overall numbers over the life of the brand. And then there’s Ginebra San Miguel, which in turn (in terms of volume, units sold) is the best-selling gin in the world, in terms of year over year sales. And then we have Larios 12 Botanicals Premium Gin, owned by Beam Suntory, which is the best selling gin in Spain, and in terms of units, among the best selling gins in the world year over year. But this impression is of their upscale offering featuring 12 botanicals. Impressions Mild und ölig, aber mit einer leichten alkoholischen Schärfe verteilt sich der Gin auf der Zunge und am Gaumen. Er tritt klassisch, mit einem herb harzigen Aroma vom Wacholder und würzigen Anklängen vom Koriander auf. Auch ein Hauch Muskatnuss ist wahrzunehmen.

While the UK is still one of Tanquerary’s biggest markets, as with Beefeateril Tanqueray has also seen its sales rise in Brazil. Diageo reported that consumer spend on the gin category in this market has grown over 100% each year over the past five years, with growth being driven by the Tanqueray brand. Speaking during a media briefing in July 2019, Diageo CEO Ivan Menezes said that while gin may be peaking in the UK, there was plenty of opportunity for international expansion, citing both Brazil and Mexico as emerging markets. Durch das klassische und recht ausgewogene Aroma eignet sich der Larios 12 wunderbar als Basis für mediterrane Mixgetränke. So kreierst du dir zum Beispiel einen sehr erfrischenden „12 Tonic“ in Kombination mit dem Mediterranean Tonic von FeverTree. Als Garnitur eignen sich eine Orangenspirale und eine Scheibe Limette. It may surprise you to know that the biggest drinkers of gin in Europe are not the English. No, it is the Spanish who hold that esteemed title, and globally Spain ranks among the big players in gin consumption year after year. Sein spektakuläres Wachstum erfuhr der Larios Gin aber erst in den 1980er Jahren, als die Longdrinks mit dem Wacholderdestillat stark in Mode kamen. Heute ist der Larios einer der meistgetrunkenen Gins der Welt. Botanicals