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Designing Brand Identity: An Essential Guide for the Whole Branding Team

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According to Arielle Jackson, startup founder, and Google veteran: “Your purpose is how you want to change the world for the better. Beyond phone interviews, online survey tools, like Survey Monkey, are a fast way to gather a lot of information. Wheeler creates lists on every topic presented in the book, from "branding imperatives" to "qualities of an effective name" to the project management process. If you’re rebranding, make sure everyone on your team understands the challenges you’re facing with your current identity and what you’re hoping to achieve with a new one. Even though you're not necessarily branding an individual, that doesn't mean that you can't be personable when developing a brand image.

So, make sure to always stick to a brand guide that covers all the different elements of your brand identity.If you are planning to experiment with different types of content, make sure you include those elements in your identity. You’ll also want to spend some time thinking about brand positioning, or the unique value that your brand brings your audience. I thought the examples provided in this book were really interesting, and I enjoyed the organization and nuance into what goes into a typical branding process. If you get your brand’s personality right, it will shine through in every part of your brand identity. I would suggest that the case studies and examples of chapter 3 should be incorporated with the earlier chapters so that readers like myself can have a holistic experience reading the book.

These two ideas often go hand in hand, but can sometimes be at odds, depending on how well a brand is able to cultivate and maintain their brand identity.Learning what your audience wants from a business in your industry is vital to creating a brand people will love. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable. Knowing your target markets also allows you to hone key messaging that strikes a cord with their specific needs. Foi um livro que levou algum tempo a ser lido, pois de tempos em tempos tornava-se uma ferramenta de trabalho. Things like your logo, packaging, web design, social media graphics, business cards and the uniforms your employees wear.

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